5. Your content, our licence
You own your content. Everything you upload, create, import or embed on the Service (“Your Content”) remains yours or your licensors’.
Licence to us. So that we can run the Service, you grant BreadButter a worldwide, non-exclusive, royalty-free, sublicensable (to our infrastructure and service providers) licence to host, store, reproduce, adapt for technical purposes such as resizing and generating thumbnails, publish, publicly display, distribute and make searchable Your Content, in order to:
- operate and provide the Service, including displaying your public page to anyone on the internet and in search engines;
- promote the Service and showcase creators — we may feature your public page and the content you created in BreadButter’s own marketing, with attribution to you (this does not extend to media you imported from another platform); and
- build and improve BreadButter’s own products and features, including our AI features.
This licence ends when you delete the relevant content or your account, except that removal from backups, caches and our providers’ systems may take a reasonable further period, content already included in marketing materials produced before deletion may continue to appear in them, and we may retain what the law requires.
How we use your content and data. We use Your Content and data about how the Service is used to train, evaluate and improve BreadButter’s own products and features — for example generating suggested profile drafts from content you import. We do not permit third-party AI providers to train their own models on Your Content, and we do not sell your personal data. Where we use an external AI provider to power a feature, we use them under terms that restrict use of your data to providing that feature to us.
Content imported from other platforms is not relicensed to us. Media you bring in from Instagram, YouTube or another platform remains subject to that platform’s own terms. The licence above lets us host and display it on your page at your instruction; it does not give BreadButter any broader rights over that content, and we do not sublicense it to anyone except the infrastructure providers who help us serve your page.
Your warranties. You confirm that you have all rights needed to post Your Content and to grant this licence, and that Your Content — including content you import or embed from other platforms — does not infringe anyone’s intellectual property, privacy or publicity rights.
Feedback you send us about the Service may be used without restriction or obligation.