Shirin Pitale

@shirinpixels

Mumbai, Bengaluru, Dubai

Art DirectorCreative DirectorBrand Designer

Hello! I’m Shirin. An Art Director & Designer with 7+ years of experience creating visual worlds across branding, campaigns, packaging, and storytelling. I’ve worked across a range of consumer and lifestyle brands, with experience leading projects from concept and creative direction through to execution. My recent work includes leading the creative direction and design execution for multiple NETFLIX collaborations, translating globally recognised entertainment IPs into a distinct, premium brand experience. My approach to creative direction starts with the why, understanding the story, audience, and purpose behind a brand before shaping how it looks and feels. I’m particularly interested in building memorable visual identities and experiences through Art Direction, Creative Direction, Branding, Packaging, Campaigns, Illustration, and Visual Storytelling.

Product Design, Direction & Creative Visualisation - Shirin Pitale

Art Direction & Packaging-VOCCA X Netflix (Bridgerton) - Shirin Pitale

VOCCA HQ Office Wall Mural | Storytelling - Shirin Pitale

Design Lead at VOCCA UAE

7+ Years Experience

Netflix Collaborations Lead

Made with bb.bio

Art Direction & Packaging-VOCCA X Netflix (Bridgerton) - Shirin Pitale

As Project Lead for the VOCCA × Netflix collaboration, I led the creative process from concept to execution, overseeing creative direction, packaging design, cross-functional coordination, and production. The project brought together premium confecti

Product Design, Direction & Creative Visualisation - Shirin Pitale

Product Concept Visualisation as turn OBJECTS transforms everyday rituals into collectible design pieces. Each object reflects a different mood of the night crafted not only to be used, but to be displayed,collected and remembered long after it ends

VOCCA HQ Office Wall Mural | Storytelling - Shirin Pitale

Designed for VOCCA Chocolatier's headquarters, this large-scale illustrated mural celebrates the complete journey of chocolate... from harvesting cocoa pods and tempering to craftsmanship, gifting, retail, and the people behind every stage of product

Lunar Ramadan Collection Packaging Concept & Design - Shirin Pitale

Ramadan Collection, Vocca Lead Creative Direction & Packaging Design An interactive packaging concept inspired by the lunar rhythm of Ramadan. The box is designed as two rotating forms, a crescent and a full circle, that reveal shifting moon phases .