Paridhi Joshi

Marketing professional with experience in brand building, consumer focused growth campaigns, social media, creative ideation and integrated strategies. Adept at turning insights into clear, result-driven plans that improve performance across channels & deliver impact. Brings fresh perspectives to business challenges with a strong understanding of audience behaviour and business partnerships. Analytical, creatively driven and committed to continuous learning, with experience in A/B testing, campaign optimisation and cross-functional execution