Isha Godboley

I make brands people can’t stop talking about. None of that was an accident. It’s what happens when brand strategy meets a storytelling obsession. Here's a little story, so you know who you’re getting: As a kid, I turned every math problem into an adventure. Every small incident got a backstory. My teachers weren’t amused, they'd always say: “Stop making things up. Stick to the syllabus.” But they didn’t know I was already practicing for a job I’d never heard of. The brain that invented elaborate reasons for late homework is the brain brands today need. It finds the story hiding inside everything. So when I take on a brand, I don’t just learn the product. I dig & chase the story behind it. I’m the person at family gatherings who won’t stop explaining why this platform is fixing a real problem, or why this brand is going places.