Hemant Mandaliya

For 19 years, I have worked across digital, social, and mainline advertising, leading creative teams and shaping creative strategy at scale, from 360-degree launches to always-on content. I have led brand strategy and integrated campaigns for HyugaLife, Wagh Bakri, Zouk, and Reliance Jewels, among others. A few results that map to this brief: - HyugaLife: Won a 9-agency pitch, built the GTM strategy, and created a self-sustaining content engine with no external dependencies, delivering 500+ assets and 3 films with KL Rahul. - Wagh Bakri Spiced Tea: Repositioned the brand from a wellness drink to the perfect masala chai, brought on Sanjyot Keer as the face of the brand, and led a national campaign. - Reliance Jewels: Created a viral brand film that earned 23M organic views, paired with an offline activation that drove thousands of store visits.