Ashni Mehta is a digital strategist, writer, and founder of 4AM Creative — a boutique, cross-cultural marketing and PR agency operating across the U.S. and India. With over a decade of experience in digital media, social strategy, and cultural storytelling, she has worked with luxury brands, global nonprofits, creators, and startups to build community-driven narratives that resonate across time zones. Her editorial work spans fashion, beauty, culture, and politics, with bylines in Cosmopolitan Middle East, Brown Girl Magazine, and HuffPost. Ashni specializes in elevating South Asian representation in global media, crafting content that blends depth, identity, and aspirational storytelling.