Social Media managment — Aafiya Fazal

I pretty much handle social media end-to-end, right from understanding the brand and figuring out what direction we want to take it in, to building the strategy, coming up with content ideas, reel scripting, planning and execution. I also get involved in shoots, from ideation to creative direction and execution, wherever geographies allow.

Strategy has always been my core strength, so I like being involved in the bigger picture rather than just putting content out there. For me, it's about understanding what the brand needs, what will actually work for its audience and how we can build its presence while also driving results. So whether it's content, campaigns, performance marketing or overall brand positioning, I like being involved in the entire process.

Industries I primarily specialise in:

• FMCG and F&B

• Hospitality, Restaurants and Cafés

• Beauty and Wellness

• Fashion

• Lifestyle