Performance Marketing — Aafiya Fazal

Performance Marketing | Strategy, Execution & Optimisation

I approach performance marketing with a focus on driving measurable results, whether that's building brand awareness, generating quality leads, increasing website traffic or driving sales. From campaign strategy to execution, I manage the entire process to ensure advertising budgets are utilised effectively.

My Deliverables Include:

• Meta Ads Management: Campaign setup, execution and management across Instagram and Facebook.

• Performance Strategy: Developing campaign objectives, funnels and conversion-focused strategies.

• Budget Planning & Allocation: Strategic distribution of advertising budgets across campaigns and audiences.

• Audience Research & Targeting: Identifying relevant audiences, interests, demographics and retargeting opportunities.

• Ad Creative Direction: Guiding ad creatives, copies, messaging and formats for stronger performance.

• A/B Testing: Testing creatives, audiences and messaging to identify what works best.

• Campaign Optimisation: Regular monitoring and adjustments to improve performance and advertising efficiency.

• Retargeting Campaigns: Re-engaging potential customers and audiences who have previously interacted with the brand.

• Analytics & Reporting: Tracking reach, impressions, CPC, CPL, ROAS and conversions, wherever applicable.

• Growth Recommendations: Providing actionable insights to improve future campaigns and overall marketing performance.

Note: Advertising spends are separate from management fees and are planned based on the brand's objectives and budget.