Brand Shoot concept and execution — Aafiya Fazal

Brand Shoots | Creative Direction, Production & Execution

I conceptualise, plan and execute end-to-end brand shoots across fashion, lifestyle, beauty, F&B and product categories. From developing the initial concept to bringing the final visuals to life, I oversee the entire creative and production process, ensuring every shoot aligns with the brand's identity, positioning and marketing objectives.

My Deliverables Include:

• Conceptualisation & Moodboarding: Developing shoot concepts, visual references, themes and creative narratives.

• Creative Direction: Overseeing the overall aesthetic, compositions, visual storytelling and brand alignment.

• Pre-Production Planning: Shot lists, timelines, production schedules and shoot requirements.

• Styling & Art Direction: Coordinating wardrobe, props, backgrounds, set design and overall styling.

• Talent & Vendor Coordination: Sourcing and coordinating models, photographers, videographers, makeup artists, stylists and other creative professionals.

• Location & Set Planning: Studio selection, location scouting, set conceptualisation and production arrangements.

• Shoot Management: On-ground coordination, creative supervision and overall execution.

• Post-Production Coordination: Overseeing image selection, editing, retouching and final deliverables.

Pricing & Quotations

Every shoot is planned based on the brand's requirements, creative scope, scale of production and expected deliverables. Pricing is customised accordingly, with a detailed quotation shared after understanding the brief, production requirements and final output expectations.